Margaret E. Ward


Occupation: CEO and journalist

Business: Clear Ink, Broadly Speaking and not-for-profit Women on Air

How did you hear about my research? Twitter

Twitter name: @margareteward

Linked In: Margaret E. Ward

Instagram: NO

Pinterest: Margaret E. Ward

Charity supported: Women on Air, Focus Ireland, St. Vincent de Paul

Business Type and name: Marketing Communications, Media


What social media platforms do you use? Twitter, LinkedIn, Facebook



How often do you check your social media platforms? Twitter (every day), LinkedIn and Facebook (every 4 to 6 weeks)


How important is digital media in your business and personal life? Hugely important source of business, media opportunities, conference bookings, networking and event marketing and management


What do you use digital media for?   News, informing others about news and events, socialising  


  • News
  • Business trends
  • General browsing
  • Business promotion


How has digital media enhanced your business? Led directly to sales, bookings for conferences and media panels


Do you use digital media to support your chosen charity?  Market Women on Air events


How long have you run your business and what is your role?  7 years, CEO


Do you use social media to interact with your family or friends? Yes.


What do you use social media for mainly work or play? Work.


Do you share your social media updates across all platforms? No, not always. It must be relevant to the audience.


Do you have two social media profiles? One for business and one for personal use? 

If yes, why? No. I use one profile for everything.


What topics of interest do you follow via digital media? Business, economics, markets and media


Do you use Skype or Face Time? Yes, both to interact with relatives and friends abroad. Do not use either for business.


Do you use Social media on your mobile phone? Yes.

Do you buy or read magazines, journals or newspapers online? Yes.

Do you book your holidays online or go to a travel agent? Both.

How much of your business and professional life is conducted online? 10%

Do you read and use social media when on vacation? Rarely.