Zena Tuitt

Zena Tuitt


Occupation: Business Development Operations/Strategic Marketing

Business: Employed by Ernst & Young

How did you hear about my research? through linkedin

Twitter name: gafalikes /phealthstyle

Linked In: Zena Tuitt

Instagram: gafalikes

Pinterest: Phenomenal Healthstyle

Other: too many to mention – (experimented with but not consistently used)

Business Type and name: Blogazine (Phenomenal Healthstyle) , consulting and creative project management

What social media platforms do you use?






How often do you check your social media platforms?

Facebook – hourly

Twitter – on message notification

WordPress – daily

How important is digital media in your business and personal life?

Media & Communication are a lifelong interest so are an integral part of the way that I socialise, express myself and access information to understand trends and changes in society

What do you use digital media for?     

TV  – yes

News – yes

Business trends – yes

Gossip  – yes

Entertainment – yes

E-learning  – yes

Shopping – yes

E-books (not often but plan to more)

General browsing  – Yes

Sports updates   – No

Get latest apps  – yes

Business promotion – no

Other (please specify) – stay connected to my global  personal and business network

How has digital media enhanced your business?

Allowed me to get quick access to people with shared interests

Create a global brand presence

Do market research and experiment with new technology at low cost

Learn skills from free youtube tutorials

Bring an idea to life and test it at no cost

Allowed me to fail at little cost

Do you use digital media to support your chosen charity?

No chosen charity but use it support people and talent that I am passionate about, including those that might not have a voice outside of getting access to digital media or those who need a platform to develop a skill or explore a passion.

How long have you run your business and what is your role?

I have been employed by Ernst & Young since 2004 in various account management, operations and consulting roles.  I am due to start a new role in March 2013 as Markets Enablement & Business Development Manager, Bermuda, Bahamas, BVI, Cayman (BBC) at Ernst & Young based in Cayman Islands.

I had a career break where I worked on multiple consulting and business development projects with SMEs and online businesses under my company GAFA Ltd.  Those entrepreneurial pursuits are now embedded into my labour of love – Phenomenal Healthstyle.

Do you use social media to interact with your family or friends?


What do you use social media for mainly work or play?

For Playwork. The methods and theories I also use to build tools at work to improve global collaboration and communication between teams and access information quicker.

How do you use social media for business, social interaction, fun, or current affairs?

Mainly for play and labours of love – creative blogging, posting items of interest, experimenting with ideas and connecting with likeminded people I might not have the time of access to meet in person.

Do you share your social media updates across all platforms?

Yes – my facebook, linkedin, twitter, pinterest are selectively linked

Do you have two social media profiles? One for business and one for personal use? 

If yes, why?

I have two due to my different interests and experiences.  My passion is media and wellbeing and my work is currently business development.   My plan is to have one in 3 years.

What topics of interest do you follow via digital media?


Tech trends

Media trends

Health  & Wellbeing insights

Thought Leadership articles – on culture & community

Do you use Skype or Face Time?


Do you use Social media on your mobile phone?


How important is digital media to your business or personal life?

It is embedded in the way I live.

Do you buy or read magazines, journals or newspapers online?


Do you book your holidays online or go to a travel agent?


How much of your business and professional life is conducted online?

50/50 – make the connection and speak in person.

Do you read and use social media when on vacation?

Yes – its part of the way I communicate.

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