Vivienne Aiyela
Occupation: Business owner and Executive Operations Director
Business: Personal Styling Concierge Service and A creative Global fashion brand
How did you hear about my research? Twitter
Twitter name: MsVee1304
Linked In: Vivienne Aiyela
Business Type and name: Fashion – Clothes4realwomen.com and TVLHC (2 companies)
What social media platforms do you use? Twitter, Facebook, Google+
How often do you check your social media platforms? Everyday
How important is digital media in your business and personal life? Very important
What do you use digital media for?
- News
- Business and international news
- Entertainment
- Shopping
- E-books
- General browsing
- Sports updates
- Business promotion
How has digital media enhanced your business?
It was used to increase the audience at our second show at London Fashion Week from 200 to over 500+ and the show was on a Sunday morning too. Full house for an outstanding show. The next show is Feb 2013 and we have already started our social media campaign
How long have you run your business and what is your role?
2 years for both businesses CEO for clothes4realwomen and Executive Operations Director for TVLHC
Do you use social media to interact with your family or friends? yes
What do you use social media for mainly work or play? both
How do you use social media for business, social interaction, fun, or current affairs? all
Do you share your social media updates across all platforms? Facebook and twitter
Do you have two social media profiles? One for business and one for personal use? No just one
What topics of interest do you follow via digital media? Business, fashion and entertainment
Do you use Skype or Face Time? Skype
Do you use Social media on your mobile phone? yes
How important is digital media to your business or personal life? very
Do you book your holidays online or go to a travel agent? online
How much of your business and professional life is conducted online? 50%
Do you read and use social media when on vacation? No
Sonia Meggie 