Kim Sterling-Haig

Kim Sterling-Haig


Name: Kim Sterling-Haig

Occupation: Director of Tippee Toes

Business: Sole trader

How did you hear about my research? Through Sonia (friend)

Twitter name: tippee_toes


Business Type and name: Tippee Toes. Under 5s party entertainment and music workshops


What social media platforms do you use? Facebook and Twitter

How often do you check your social media platforms? Daily

How important is digital media in your business and personal life? Quite important

What do you use digital media for?     

  • TV  
  • News
  • Business trends
  • Entertainment
  • E-learning
  • Shopping
  • E-books
  • General browsing
  • Business promotion


How has digital media enhanced your business?

By way of knowledge, keeping an eye on competition, marketing and business awareness


How long have you run your business and what is your role? 5 years. Director


Do you use social media to interact with your family or friends? Yes


What do you use social media for mainly work or play? Both


How do you use social media for business, social interaction, fun, or current affairs?

For business and social, Facebook and Twitter. For fun and current affairs, online news


Do you share your social media updates across all platforms? On occasion


Do you have two social media profiles? One for business and one for personal use? 

If yes, why? No, I am one profile: a mum and a business woman so everything is under one umbrella


What topics of interest do you follow via digital media?

Daily news, early years news, music, teaching, small business interests

Do you use Skype or Face Time? Occasionally

Do you use Social media on your mobile phone? Yes

How important is digital media to your business or personal life? Very important

Do you buy or read magazines, journals or newspapers online? Yes

Do you book your holidays online or go to a travel agent? Online

How much of your business and professional life is conducted online? 80%

Do you read and use social media when on vacation? Limited to once a day

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