Name: Kim Sterling-Haig
Occupation: Director of Tippee Toes
Business: Sole trader
How did you hear about my research? Through Sonia (friend)
Twitter name: tippee_toes
Business Type and name: Tippee Toes. Under 5s party entertainment and music workshops
What social media platforms do you use? Facebook and Twitter
How often do you check your social media platforms? Daily
How important is digital media in your business and personal life? Quite important
What do you use digital media for?
- TV √
- News √
- Business trends √
- Entertainment √
- E-learning √
- Shopping √
- E-books √
- General browsing √
- Business promotion √
How has digital media enhanced your business?
By way of knowledge, keeping an eye on competition, marketing and business awareness
How long have you run your business and what is your role? 5 years. Director
Do you use social media to interact with your family or friends? Yes
What do you use social media for mainly work or play? Both
How do you use social media for business, social interaction, fun, or current affairs?
For business and social, Facebook and Twitter. For fun and current affairs, online news
Do you share your social media updates across all platforms? On occasion
Do you have two social media profiles? One for business and one for personal use?
If yes, why? No, I am one profile: a mum and a business woman so everything is under one umbrella
What topics of interest do you follow via digital media?
Daily news, early years news, music, teaching, small business interests
Do you use Skype or Face Time? Occasionally
Do you use Social media on your mobile phone? Yes
How important is digital media to your business or personal life? Very important
Do you buy or read magazines, journals or newspapers online? Yes
Do you book your holidays online or go to a travel agent? Online
How much of your business and professional life is conducted online? 80%
Do you read and use social media when on vacation? Limited to once a day